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  • Cindy Smith-Putnam

Confessions of a Middle-Aged Beginner Flower Farmer

Originally published by Ravalli Republic, Agriculture Magazine June 2020, copyright 2020

Start with a pandemic. Add a financial meltdown. Subtract access to capital. Divide by thin crop margins.


Most people would not do the math of 2020, then happily announce to their spouse of 38 years, “Hey, love. Let’s start a flower farm!”


Possibly, most people are smarter than me.


Exhibit A: Bleeding Heart Flower Farm, a small-scale, high-intensity cut flower operation north of Stevensville we’ve just launched, bringing a great big little dream to life.

Spring tulips at Bleeding Heart Flower Farm in western Montana
Measly little first tulip harvest--hardly the "armload" popularized by Erin Benzekein of Floret, a teacher and role model of Cindy's.

Evaluating the idea, I listed the “Pros”:

  • Lifelong gardener and flower geek

  • Small greenhouse

  • Existing wedding business

  • A little timberland and lawn available for conversion to field

  • Realignment of life priorities in our 3rd Quarter

  • And a husband who didn’t divorce me when I asked for help getting started. A little tree-falling, stump-excavating, deer-fencing, row-tilling, trellis-building, irrigation-laying, cold processing-space-building sort of help. In his spare time. Like a good weekend project, only the opposite.

Under “Cons,” I wrote… well. Nothing. Cons are overrated. I avoided eye contact with cons.


Using my best reasonable-and-confident voice, I promised not to plunge us into crippling debt, while wearing the high ponytail and work boots he likes and wafting around pumpkin chocolate chip cookies. He couldn’t resist my shameless Wife Super-Powers, and so far, he hasn’t turned me into compost by running me through the chipper. But it’s been mentioned.


For Big Ag readers eye-rolling about calling our itty-bitty operation a “farm,” me and my imposter syndrome understand. And fair point: we are micro-farming on less than two acres.


What we lack in ground, we make up for in diversity, planting more than 150 crop types and 15,000 plants we started from seed, tuber, bulb, corm, rhizome or cutting. Each species has its own quirks and wants something different from this aspiring farmer.


Fabric with nine inch plant spacing and narrow paths makes the most of high-intensity flower production.
A section of field planted in weed suppression fabric at Bleeding Heart Flower Farm in western Montana.

So far, so good. The field is full of seasonal thrillers, spillers, and fillers, oh my! Some seed crops are so easy, they practically grow themselves, and bulbs just want a good hole, while vines want to climb.


Other crops are tricky, with seeds tiny as dust specks, like snapdragons and foxglove, or super finicky germinators, like larkspur and buplereum.


But my true nemesis? Bells of Ireland. I stratified. I started seeds cold and dark. Warm and light. Moist and dry. In a box, with a fox, on a plane, in a train, on my head, in my bed. Finally defeated, I flung them on a snowbank and withheld my attention other than karate kicks to the tray and occasional outbursts of cuss words. Lo and behold, 72 Bells of Ireland seedlings popped like popcorn. Masochists, evidently.


I’ve (mostly) kept my no-debt promise, so our Year 1 equipment is pretty sparse, consisting of baling twine, T-posts, weed fabric, and a loud lumbering beast of a 1979 walk-behind tiller that drags and bucks my poor husband all over creation as he hangs on for dear life by handlebars resembling ape hangers on a Hell’s Angels chopper. He assures me it is all far less enjoyable than a motorcycle joy-ride. We have named her Killer Tiller.

Converting lawn and woodland to field for flower farming is hard work in western Montana.
Greg Putnam shows The Killer Tiller who is boss at Bleeding Heart Flower Farm in western Montana.

Our Germination Facility (normal people call it “the garage”) is an electrician’s nightmare of extension cords, heat mats, thermostats and shop lights.


Our biggest spends this first season were fertility and soil structure (cow poo from Hul’s) and drip irrigation.


As expected and contrary to Instagram, it’s not all dreamy frolicking through petaled fields in fresh-starched gingham aprons with songbirds perched on my fingers chirping tra-la-la.


This is row cropping, with baked-potato-sized-rock-picking, rotten fish emulsion spraying, pulling weeds by hand, covered in dirt, mosquito bites and sunscreen. “Sweaty & Stinky” is my new signature fragrance. And instead of consistently and harmoniously working with Mother Nature, more often I’m arguing with her. “Hurry up, already! Today!” Sheesh.


Farmers Market in the Bitterroot Valley is a great place to gain bouquet customers.
Cindy markets her product at Hamilton Farmers Market during her first season of growing at Bleeding Heart Flower Farm in western Montana.

As for customers and sales, we are working hard for more of both, but keeping things simple to start: Hamilton Farmer’s Market, subscription bouquets in our flower CSA, and DIY buckets for brides.


A few things this Beginner Farmer has learned so far:

  • Voles are demon vermin from hell despite their cute little hands/paws/scoop shovels, and now I completely understand the motivation of Bill Murray’s character in Caddyshack.

  • Ranunculus are just like my Grandma Marjorie: always too hot or too cold.

  • My co-workers (Bo the smart trusty Border Collie and Buddy the dramatic emotional Chiweenie) are totally unproductive, agriculturally speaking. Yet, they are valuable farm assets: supportive, friendly, attentive to supply chain issues (Annie the UPS driver) and vigilant with farm security (the local deer). Also: they never once reported my tirades against the Bells of Ireland to HR.

On the farm, there is a maddening, relentless sense of being behind. I address it with self-soothing mantras: “In nature, nothing is rushed, yet everything is accomplished.” Then, since I’m already talking to myself in a field like a crazy person, I go ahead and answer back, “Right, but nature doesn’t have bills to pay.” I don’t think I have completely lost it yet, but might be verging on flower farm fever.

In a nutshell and all seriousness, what I am learning about farming is everything. Failing. Succeeding. Feeling my 54-year-old body growing stronger. And overflowing with gratitude for it all.


In the rows, in the quiet, I think a lot.


I dream of low tunnels and hoop houses and season extension. I yearn for scholarships to floristry workshops, expanding the farm footprint, farming flowers at my parents’ place down the road (Cover your eyes, Mom and Dad.)


I dream of new customers who become new friends.


And I dwell in deep thanks for this season of life and its long hours in nature. I get a lump in my throat for work that allows me to look after my aging parents with the same devotion they’ve always shown me. And I thank my dumb luck to have married Greg, my Great Falls high school sweetheart all those years ago, who is still my Steady Eddie, nodding and encouraging me to do hard things.


Each day is different, but the rhythm has become familiar: solid, honest, authentic work with a rare and powerful payoff—the opportunity to offer beauty and kindness to the world, in the form of flowers. Just when the world really needs more kindness and beauty, I am in a position to give it. How great is that?


Farming is optimistic and generous. It’s the hope the seed will grow, and the belief that the bounty of the crop is to share.


I am a brand new, micro-scale Bitterroot Valley flower farmer, just starting out and finding my way. But I am also a real Montana farmer, and here’s how I know: I am hopeful. I have faith. And I am growing.

Cindy Smith-Putnam is a Montana native, U of M graduate, reformed hospital executive, former Idaho Woman of the Year, consultant for business and non-profit clients, wife, mom, sister, daughter. In 2020, she launched a farming business, Bleeding Heart Flower Farm, northeast of Stevensville with the support of her grumpy-but-hardworking husband Greg, a local remodeling contractor. You can find Greg and Cindy on Saturdays at the Hamilton Farmers Market or online at bleedingheartflowerfarm.com.

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